When talking about marketing, we must recognize that the medical sector faces many challenges with aggressive competition.
Lack of accurate information of Healthcare market and competitors, together with some unsubstantiated marketing practices in the medical field, make it difficult to implement the distinction of services in enterprises.
We have been keen to design marketing plans for different types of medical facilities, taking into account the nature of services and local culture and competition, via following the latest methods and innovations in the world of marketing such as photographic, video services that can be viewed in various visual, printed media, social networking sites, which facilitates the spread of information about medical institutions. Through all of these services we try to ensure that medical institutions deliver their services to the targeted segment, to clarify their trends, highlight their name, and enable them to market their shares in the medical field.
The medical sector has a distinctive advantage in marketing its services due to humanitarian nature which directly affect people’s lives and health that makes it challenging to promote with purely commercial logic.